PRIVACY POLICY
Last Updated: May 13, 2026
Shelpful, Inc. (“Shelpful”, “we”, “us”, or “our”) has prepared this Privacy Policy to explain (1) what personal information we collect, (2) how we use and share that information, and (3) your choices concerning our privacy and information practices. Please refer to our Consumer Health Data Privacy Notice (below) to learn about your rights under applicable state privacy laws with respect to such data.
Applicability of this Privacy Policy
Shelpful provides accountability and habit-building services. Some services may include messaging features that connects our members with real individuals or Shelpers that can assist with your goals. Other services may include the ability to message AI-powered chat tools or to receive automated reminders, notifications, and actions that can assist with members with their accountability and habit-building goals (the foregoing, collectively, the “Services”). This Privacy Policy applies to personal information that we collect in connection with the Services (including from both members, Shelpers or other individuals who visit our services), our website(s), including https://shelpful.com, and products and/or services that link to this Privacy Policy.
Personal information we collect
Information you provide to us:
Contact information, such as your name, email, billing address, phone number, and other similar information when you create an account with us.
Service communication information, such as texts, messages and other communications that you have with your Shelper or other users of the Services.
Payment and transaction information needed to purchase a subscription from us, including name, payment card information, billing information. Your payment information is processed by our payment processor, Stripe, and we do not have direct access to any credit card information.
Feedback or correspondence, such as information you provide when you contact us with questions, feedback, product reviews, or otherwise correspond with us online.
Marketing information, such as your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications.
Precise location information, including, where enabled by you, the location of your device and/or proximity to locations you select as provided in the “Location Information” section below.
Other information that we may collect which is not specifically listed here, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.
Information we obtain from third parties:
Google APIs. Our Services may include an integration with Google Calendar, which provides us with read-only access to your calendar for the purpose of coordinating our Services and related reminders with your existing Google calendar. Our use of any data that you permit us to access through any Google API Services will comply with the Google API Services User Data Policy, including any applicable “Limited Use” requirements.
Social media information. We may maintain pages on social media platforms, such as Facebook, LinkedIn, Instagram, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.
Other Sources. We may obtain your personal information from other third parties, such as marketing partners, data providers, and publicly-available sources.
Automatic data collection. We and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with our Services, our communications and other online Services, such as:
Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 4G), and approximate location information (e.g., city, state, or region) that we derive from your IP address.
Activity data, such as the pages or screens you viewed, conversations, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, and whether you have opened our marketing emails or clicked links within them.
We use the following tools for automatic data collection:
Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.
Location information. If you enable a location-based automation, we collect location information from your device, including when the Shelpful app is not in the foreground. Depending on your settings, this may include:
• Precise location. Latitude/longitude coordinates derived from GPS, Wi-Fi, Bluetooth, or cellular signals.
• Geofence events. When you configure an automation to run on arrival at or departure from a place (e.g., “when I get to the gym”), we receive an event from your device indicating that a geofence was crossed.
• Background location updates. Because location-based automations need to fire when you are not actively using the app — for example, when you arrive at the gym — we may receive location information from your device even when the Shelpful app is closed or running in the background. Your device may periodically remind you that Shelpful has access to your location in the background; this is a normal operating-system behavior and is designed to let you reconfirm your choice at any time.
You can turn off location-based automations in the Auto Tab or by changing the location permissions in your device settings.
How we use your personal information
To operate our Services:
Provide, operate, maintain, secure and improve our Services.
Fulfill payments and transactions.
Provide information about our Services.
Communicate with you about our Services, including by sending you announcements, updates, security alerts, and support and administrative messages.
Understand your needs and interests, and personalize your experience with our Services and our communications.
Respond to your requests, questions and feedback.
For marketing and advertising. We may collect and use your personal information for marketing and advertising purposes, including:
Direct marketing. We may from time-to-time send you direct marketing emails as permitted by law, including, but not limited to, notifying you of special promotions, offers and events.
To comply with law. As we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
For compliance, fraud prevention, and safety. To: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern our Services; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.
For research and development. We may create and use de-identified information for our business purposes, including to analyze the effectiveness of our Services, to improve and add features to our Services, and to analyze the general behavior and characteristics of users of our Services. We may use this anonymous, aggregated, or de-identified data and share it with third parties for our lawful business purposes.
Cross-border processing of your personal information
Shelpful is headquartered in the United States. To provide and operate our Services, it is necessary for us to process your personal information in the United States. If we transfer personal information across borders such that we are required to apply appropriate safeguards to personal information under applicable data protection laws, we will do so. Please contact us for further information about any such transfers or the specific safeguards applied.
How we share your personal information
We will not share, rent, sell or otherwise disclose any personal information we collect about you through our Services to any third party, except as set forth below.
Service providers. We may share your personal information among our affiliates or with third-party companies that provide services on our behalf or help us operate our Services (such as customer support, hosting, analytics, email delivery, marketing, billing), including to enable that party to perform business, professional, or technical support for us. We may also share personal information with third-party AI vendors that assist us with the provision of our Services pursuant to our agreements with them.
Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.
For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above.
Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy.
Through your use of the Service. When you use the Service, we may assist with facilitating your communications with your Shelpers and other members of the Service that you choose to interact with.
Your choices
In this section, we describe the rights and choices available to all users.
Opt out of marketing communications. You may opt out of marketing-related communications by following the opt-out or unsubscribe instructions within the marketing communication we send you.
Cookies. Most browser settings let you delete and reject cookies placed by websites. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, you may not be able to use all functionality of the website and it may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
Online tracking opt-out. There are a number of ways to opt out of having your online activity and device data collected through our website, which we have summarized below:
Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit allaboutcookies.org. Use the following links to learn more about how to control cookies and online tracking through your browser: Firefox; Chrome; Microsoft Edge; Safari.
Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
Google Analytics. We use Google Analytics to help us better understand how people engage with our Services by collecting information and creating reports about how users use our Services. For more information on Google Analytics, click here. For more information about Google’s privacy practices, click here. You can opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.
Using privacy plug-ins or browsers. You can block our Services from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.
Platform opt-outs. Some third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, allow you to opt-out directly by using their opt-out tools. Some of these providers, and links to their opt-out tools, are: Google; Facebook.
Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies: Digital Advertising Alliance; Network Advertising Initiative.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online Services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Location controls. You can control whether Shelpful receives location information in two ways:
• Turn off an individual location-based automation in the Auto Tab settings.
• Revoke or change your location permission in your device’s operating-system settings (for example, Settings → Privacy & Security → Location Services on iOS, or Settings → Location on Android).
Either of these will stop further collection of location information associated with the relevant automations. Previously collected location events will be handled in accordance with the “Retention” section below.
Other sites, mobile applications and servicesServices
Our servicesServices may contain links to other websites, mobile applications, and other online servicesServices operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online servicesServices that are not associated with us. We do not control third-party websites, mobile applications or online servicesServices, and we are not responsible for their actions. Other websites and servicesServices follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and mobile applications and online servicesServices you use.
Retention
We retain your personal information for as long as appropriate to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for your personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we process personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
Security practices
We use organizational, technical and administrative measures designed to protect against unauthorized access, misuse, loss, disclosure, alteration and destruction of personal information we maintain. Unfortunately, data transmission over the Internet cannot be guaranteed as completely secure. Therefore, while we strive to protect your personal information, we cannot guarantee the security of personal information.
Children
Shelpful’s Services are intended for adults. Our Services are not directed to children or minors, and we do not knowingly collect personal information from anyone under 18. You must be at least 18 years old to create an account or to use our Services. If we learn that we have collected personal information from a person under 18, we will promptly delete that information and terminate the associated account. A parent or guardian who believes their child has provided personal information to Shelpful may contact us at privacy@shelpful.com.
Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy.
How to contact us
Please direct any questions or comments about this Privacy Policy or privacy practices to privacy@shelpful.com.
Shelpful Consumer Health Data Privacy Notice
Effective as of May 13, 2026.
This Consumer Health Data Privacy Notice explains how Shelpful, Inc. and our subsidiaries ("Shelpful," “we,” “us,” or “our”) collect, use, share, and protect consumer health data when you use our Services. It also outlines your rights and choices regarding this data. This notice supplements our Privacy Policy, and terms used but not defined here are as defined in our Privacy Policy.
What Consumer Health Data We Collect
When you use our Services, you may choose to proactively and voluntarily share information about your health that may be collected and stored as part of your account data. This may include the following types of consumer health data:
Individual health conditions, treatment, diseases, or diagnosis.
Social, psychological, behavioral, and medical interventions;
Health-related surgeries or procedures;
Use or purchase of prescribed medication;
Reproductive or sexual health information;
Precise location information that could reasonably indicate a consumer's attempt to acquire or receive health services or supplies;
Data that identifies a consumer seeking health care services;
Any inferences of the above categories of health data derived or extrapolated from non-health information. We may draw limited inferences about your wellbeing based on how you interact with our Services. While this information is not health data on its own, it may suggest wellness needs. These inferences are used only to personalize your experience and are not used or shared for advertising or promotional purposes.
How We Collect Consumer Health Data
We collect consumer health data in the following ways: (a) directly from you; (b) from your use of the Services; and (c) from third-party services that you choose to connect to our Services.
Why We Use Consumer Health Data
We collect and use your consumer health data as necessary to provide you with the information and services you request through our Service to support your wellness, generate personalized insights, and conduct scientific research relating to our offerings. Where required by applicable law, we will obtain your consent before collecting or using your consumer health data for purposes beyond what is necessary to provide the products or services you have requested. This includes:
Provide, operate, and maintain the Services, including generating insights from your data
Communicate with you, including sending service updates, security alerts, and support messages
Research and develop the Services and improve our algorithms and product performance
Respond to your inquiries and provide customer support
Comply with applicable legal obligations
Protect our rights and the rights and safety of our users and others
When We Disclose Consumer Health Data
We may disclose your consumer health data in the following circumstances:
Service providers. Companies that provide services on our behalf, such as cloud hosting, payment processing, customer support, email delivery, and website analytics. Services providers are contractually bound to use personal information only for the purposes for which it was provided and are prohibited from selling or sharing it for their own purposes.
Authorities and others. We may disclose information to law enforcement, government authorities, or other third parties when required by valid legal process, or when we believe in good faith that disclosure is necessary to protect rights, property, or safety. We will make reasonable efforts to notify you of any such request where legally permissible, and we will oppose requests that we believe are overbroad or not legally required.
Business transferees. In connection with a merger, acquisition, reorganization, sale of assets, or similar transaction, your information may be transferred to the relevant parties as part of that transaction.
Data Retention
We retain consumer health information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, or as required by applicable law. To determine the appropriate retention period for consumer health information, we consider the amount, nature, and sensitivity of the consumer health information, the potential risk of harm from unauthorized use or disclosure of consumer health information, the purposes for which we use personal information and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements.
Your Rights and How to Exercise Them
In addition to the rights described in the general Privacy Policy, depending on where you live, you may have the following rights with respect to your consumer health data, to the extent such rights apply to you under the laws of your state of residency:
Confirm whether we are collecting, sharing, or selling your consumer health data, and access your consumer health data.
Delete your consumer health data.
Withdraw your consent from our collection or sharing of your consumer health data.
How to submit a request:
Please email us at privacy@shelpful.com. You will not be discriminated against for exercising your rights.
Appealing a denied request:
If we deny your request, you can appeal by contacting us at privacy@shelpful.com. If your appeal is unsuccessful, you may file a complaint with your state’s Attorney General. For Washington residents, visit www.atg.wa.gov/file-complaint.
Changes to This Policy
We may update this Consumer Health Data Privacy Notice from time to time. The most current version will be available within the Service and on our website. If we make material changes to how we treat your consumer health data, we will notify you through the Services, by email, or through another appropriate method. Updates will take effect once posted, unless otherwise stated.